ARMENIAN PR
ASSOCIATION

Time to Unite and Discuss Achievements and Challenges in Communication!

Initiated by the Armenian PR Association, an unprecedented PR discussion-meeting in Armenia, "Comm. Talk," will take place. The communication field is evolving rapidly, and to stay informed about modern challenges, strategies, and trends, the PR community must remain united.

Comm. Talk is a platform where leading and reputable industry professionals will share their best practices, identify key issues, and propose solutions.

If you have innovative ideas, unique experiences, and are ready to share them with an audience, then join "Comm. Talk"! Our doors are open to everyone, but of course, we have our own rules.

Have you heard of the 25th frame effect? We're sure you have. This principle is well known to communication professionals—after all, the "forbidden" or, in other words, "extra" frame has the greatest impact on the audience. We've decided to apply this technique at "Comm. Talk."
No, we’re not breaking any rules or laws. Instead, each presentation will follow the "10 slides in 25 seconds" format—short yet impactful. After these concise but clear messages, a panel discussion will take place.

Each topic will feature five experts, and each panel discussion will last 30 minutes. Audience members will also have the opportunity to ask questions through the moderator.

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Topics of Comm. Talk 2025:

• Trends in Communication Development in Armenia and Worldwide

• Digital Communication

• Influencer Communication

• Reputation Management

• Risk Management & Crisis Communication

• Brand Management

If you don’t see your preferred topic on the list, feel free to suggest one! The main requirement is that it should be relevant, engaging, and impactful.

Are you ready to take on this challenge? Then join "Comm. Talk"!