COMMUNICATIONS HANDBOOK

This handbook is created by Armenian PR Association and its European partner organisations within "4P4YOUth" international project.

  • Media Relations

    Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media.

  • Online Communication

    What design to use for your website; How to structure your website to make people stay longer; Differences in how people read text on the screen and on paper.

  • Brand Communication

    What is branding for?
    Things to consider when designing a logo. How to use photographs and what are “good” photographs?

  • Strategy

    Communication strategy is a plan to achieve communication objectives.

  • Message Development

    Message Development is Essential to Communications Planning. Good message development is a critical part of any communications plan.

  • Monitoring & Evaluation

    Evaluation is an ongoing, systematic process. It should be included in all communication planning to evaluate activities, plans and strategies.

Հայկական Փի Ար ասոցիացիան Հայաստանում գործող հանրային կապերի և հաղորդակցության առաջատար կազմակերպություն է, որը հիմնադրվել է 2006 թվականին։

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