"4P4Youth" long-term international capacity raising program was summed up in Yerevan, Armenia. Armenian PR Association, together with its European partners, implemented the 18-month program with the support of the European Union, to convey to the representatives of the universities and different organisations the trends of public relations, different tricks to use digital tools, as well as features of targeted use of PR techniques.
"The Armenian PR Association has created a new 4P resolution - #public, #progressive, #popular, #productive. In the preparatory phase, we studied the challenges faced by universities and civil society organizations and realized that it is difficult for everyone to properly communicate and promote their work. We organized the first meeting in Italy, where we prepared in detail the training course to be held in Germany. International experts and trainers, known for their non-formal education methodology, shared their experience with the participants of the course,” said the President of the Armenian PR Association, YSU Faculty of Journalism Associate Professor, PhD. Astghik Avetisyan.
After the training, the partner organizations carried out PR campaigns in their countries, developing a work plan in advance, practically using PR tools and techniques to make their organizations and implemented work more visible.
"We learnt a lot during the project. Thanks to all professional trainers and experts. We gained skills which will help us during our daily work and activities. By the way, Armenia surprised and captivated us with its hospitality. Thank you for building a good partnership," said Rasa Žilionė from Lithuania.