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Cultural PR: Hovhannes Toumanyan Museum



The most important event in the field of communications, the 5th Armenian PR Awards Grand Ceremony took place on 07.06.2021.

Hovhannes Toumanyan Museum is the winner in the "Cultural PR of the Year" Category.

During the Grand Ceremony, the Head of the Museum, Ms Ani Yeghiazaryan received the award at the hands of the Rector of Yerevan State Institute of Theatre and Cinematography, Dr Lilith Arzumanyan.

The 3 best Nominees in the category were:

  • Hovhannes Tumanyan Museum (Winner)

  • “Fresco” International Festival

  • National Gallery of Armenia: Exhibition of Dali and Picasso.

In accordance with the target audiences, the research tools were selected, including interviews and survey research. 1925 respondents (PR specialists, psychologists, political scientists, arts specialists, media representatives, and experts) contributed to the data of the questionnaires. 19 focus groups, involving 2 age groups (23-35 and 35-70, statistically incorporating 42% of males and 58% of females) participated in the research. In the scope of a year, the publications and video materials of different media channels were monitored. Media monitoring was implemented via a “Rumors monitoring” fully automated monitoring system.

In the result, based on quantitative methods the best 3 nominees for each category were selected. The winner has been identified by the professional international committee.


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