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Friend of Armenia: H.E. Mr Nicolaas Jacob Schermers


The most important event in the field of communications, the 5th Armenian PR Awards Grand Ceremony took place on 07.06.2021.

The Ambassador Extraordinary and Plenipotentiary of the Kingdom of the Netherlands H.E. Mr Nicolaas Jacob Schermers and the Ambassador Extraordinary and Plenipotentiary of France in Armenia H.E. Mr Jonathan Lacote are the winners in the "Friend of Armenia" category.

During the Grand Ceremony, the Ambassador Extraordinary and Plenipotentiary of the Kingdom of the Netherlands H.E. Mr Nicolaas Jacob Schermers received the award at the hands of the Vice President of Armenian PR Association, a lecturer at YSU "PR and Communications Technique" master's program, Managing Director of Armenian PR School, Mr Arman Grigoryan.


Following the target audiences, the research tools were selected, including interviews and survey research. 1925 respondents (PR specialists, psychologists, political scientists, arts specialists, media representatives, and experts) contributed to the data of the questionnaires. 19 focus groups, involving 2 age groups (23-35 and 35-70, statistically incorporating 42% of males and 58% of females) participated in the research. In the scope of a year, the publications and video materials of different media channels were monitored. Media monitoring was implemented via a “Rumors monitoring” fully automated monitoring system.

In the result, based on quantitative methods the best 3 nominees for each category were selected. The winner has been identified by the professional international committee.


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