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PR technique: ArmComedy

The most important event in the field of communications, the 5th Armenian PR Awards Grand Ceremony took place on 07.06.2021.

"ArmComedy" satiric news show is the winner in the "PR technique of the Year" category.

The 3 best Nominees in the category were:

  • “Arm Comedy” TV show (winner),

  • “Power” movie,

  • “Old Pashinyan VS New Pashinyan” video series by Ruben Mkhitaryan.

Following the target audiences, the research tools were selected, including interviews and survey research. 1925 respondents (PR specialists, psychologists, political scientists, arts specialists, media representatives, and experts) contributed to the data of the questionnaires. 19 focus groups, involving 2 age groups (23-35 and 35-70, statistically incorporating 42% of males and 58% of females) participated in the research. In the scope of a year, the publications and video materials of different media channels were monitored. Media monitoring was implemented via a “Rumors monitoring” fully automated monitoring system.

In the result, based on quantitative methods the best 3 nominees for each category were selected. The winner has been identified by the professional international committee.

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