The most important event in the field of communications, the 5th Armenian PR Awards Grand Ceremony took place on 07.06.2021.
Release of Komitas’ “Holy Liturgy” CD is the winner in the "Event of the Year" category.
During the Grand Ceremony, the ex-Ambassador Extraordinary and Plenipotentiary of Armenia to Lithuania, Latvia and Estonia H.E. Mr Tigran Mkrtchan received the award at the hands of the Director of "Armenpress" news agency, candidate of historical sciences Aram Ananyan.
The 3 best Nominees in the category were:
Release of Komitas’ “Holy Liturgy” CD initiated by Embassy of Armenia in Lithuania, Latvia and Estonia (Winner)
Virtual March dedicated to the 106th anniversary of the Armenian Genocide organized by the Government of RA
Drone Show in Armenia: Evocabank
Following the target audiences, the research tools were selected, including interviews and survey research. 1925 respondents (PR specialists, psychologists, political scientists, arts specialists, media representatives, and experts) contributed to the data of the questionnaires. 19 focus groups, involving 2 age groups (23-35 and 35-70, statistically incorporating 42% of males and 58% of females) participated in the research. In the scope of a year, the publications and video materials of different media channels were monitored. Media monitoring was implemented via a “Rumors monitoring” fully automated monitoring system.
In the result, based on quantitative methods the best 3 nominees for each category were selected. The winner has been identified by the professional international committee.