The most important event in the field of communications, the 5th Armenian PR Awards Grand Ceremony took place on 07.06.2021.
"Aravot" Daily is the winner in the "Mass Media of the Year" category for the "Life at the edge of the border" project.
During the Grand Ceremony, a journalist at Aravot Daily, Melania Barseghyan received the award at the hands of the Dean of the Faculty of Journalism of YSU, PhD Naghash Martirosyan.
The 3 best Nominees in the category were:
"Aravot” newspaper: “Life at the edge of the border”(Winner)
Yerkir Media TV: “The State is State”
Shoghakat TV: “The Church of Our Village”.
Following the target audiences, the research tools were selected, including interviews and survey research. 1925 respondents (PR specialists, psychologists, political scientists, arts specialists, media representatives, and experts) contributed to the data of the questionnaires. 19 focus groups, involving 2 age groups (23-35 and 35-70, statistically incorporating 42% of males and 58% of females) participated in the research. In the scope of a year, the publications and video materials of different media channels were monitored. Media monitoring was implemented via a “Rumors monitoring” fully automated monitoring system.
In the result, based on quantitative methods the best 3 nominees for each category were selected. The winner has been identified by the professional international committee.