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PR Initiative: Made by Artsakh people by Teryan Culural Centre

The most important event in the field of communications, the 5th Armenian PR Awards Grand Ceremony took place on 07.06.2021.

Teryan Cultural Centre is the winner in the "PR Initiative of the Year" Category for the "Made by Artsakh people" initiative.

During the Grand Ceremony, the Administration of Teryan Cultural Centre received the award at the hands of the Director of Armenian State Song Theatre Mr Armen Sargsyan.

The 3 best Nominees in the category were:

  • Teryan” cultural centre: “Made by Artsakh people”(Winner)

  • “Bloody Laundry” in Toronto: “Mughdusyan” Art centre

  • “Culture in the rear”: RA MoESCS

In accordance with the target audiences, the research tools were selected, including interviews and survey research. 1925 respondents (PR specialists, psychologists, political scientists, arts specialists, media representatives, and experts) contributed to the data of the questionnaires. 19 focus groups, involving 2 age groups (23-35 and 35-70, statistically incorporating 42% of males and 58% of females) participated in the research. In the scope of a year, the publications and video materials of different media channels were monitored. Media monitoring was implemented via a “Rumors monitoring” fully automated monitoring system.

In the result, based on quantitative methods the best 3 nominees for each category were selected. The winner has been identified by the professional international committee.

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