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Woman Benefactor: Natalya Rotenberg

The most important event in the field of communications, the 5th Armenian PR Awards Grand Ceremony took place on 07.06.2021.

Natalya Rotenberg is awarded "Woman Benefactor of the Year".

During the Grand Ceremony, Natalya Rotenberg received the award at the hands of the Artsakh representative of the Armenian PR Association, Associate Professor at Artsakh State University, PhD Shushan Askaryan.

In accordance with the target audiences, the research tools were selected, including interviews and survey research. 1925 respondents (PR specialists, psychologists, political scientists, arts specialists, media representatives, and experts) contributed to the data of the questionnaires. 19 focus groups, involving 2 age groups (23-35 and 35-70, statistically incorporating 42% of males and 58% of females) participated in the research. In the scope of a year, the publications and video materials of different media channels were monitored. Media monitoring was implemented via a “Rumors monitoring” fully automated monitoring system.

In the result, based on quantitative methods the best 3 nominees for each category were selected. The winner has been identified by the professional international committee.

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